With cannabis customers being more selective and picky about what they want , dispensaries face the challenge of curating product menus that resonate with diverse consumer preferences. While offering a comprehensive range is beneficial, emphasizing certain high-demand products can enhance both in-store and online engagement.

1. Flower: The Cornerstone of Cannabis Sales

Traditional cannabis flower remains a dominant force in the market. Despite a recent year-over-year sales decline in states like Nevada, flower still generates tens of millions in monthly revenue. Nationally, flower continues to comprise around 40% of retail cannabis sales, underscoring its enduring popularity. Strains like Snoop Dogg OG, Watermelon Gelato, and Ice Cream Cake, known for their high THC content and euphoric effects, remain favorites among customers seeking strong, reliable results.

2. Edibles: Catering to Health-Conscious Consumers

Edibles have carved out a significant niche, especially appealing to those preferring smoke-free consumption methods. Products such as gummies, chocolates, and baked goods offer discreet and controlled dosing options. In markets like New York, falling prices for edibles are making them even more attractive. Their broad appeal among wellness-focused consumers and those new to cannabis makes them essential on any dispensary menu.

3. Pre-Rolls: The Rise of Micro Joints

Pre-rolled joints have surged in popularity, particularly the “micro joint” category. In California and other mature markets, joints with around 0.35 grams of flower have become go-to products for solo consumers. These items are appreciated for their portability, convenience, and manageable potency. Brands like Selfies and Dogwalkers have built strong followings with these options, making pre-rolls a consistent revenue driver.

4. Beverages: A Growing Market Segment

Cannabis-infused beverages are gaining traction as a mainstream alternative to alcohol. In states like California, where overall cannabis sales dipped slightly over the past year, beverage sales actually increased. These drinks appeal to social users looking for low-dose THC experiences, helping them carve out a distinct spot on dispensary menus. Stocking beverages prominently—especially in summer months—can help attract both cannabis newcomers and seasoned consumers seeking something different.

5. Vapes and Concentrates: Preferred by Experienced Users

Vape cartridges and concentrates remain favorites among experienced users due to their potency, convenience, and quick onset of effects. As competition increases and prices drop, these products are becoming more accessible and frequently purchased. Ensuring that menus display available strains, cannabinoid profiles, and lab testing results can help customers make informed decisions—especially when browsing online.

Strategic Menu Curation: Balancing Variety and Demand

While it’s important to offer a full spectrum of cannabis categories, dispensaries benefit from showcasing top-selling and emerging products more prominently. Online menus should feature clear sections for bestsellers, staff picks, and seasonal drops, while in-store displays should spotlight popular products at eye level. Leveraging data to rotate featured items keeps the shopping experience fresh and customer-centric.

To Wrap Up

Successful dispensaries are those that strike the right balance between broad selection and strategic display. By using analytics to identify trends and understand buying behavior, retailers can optimize their in-store and digital menus to boost satisfaction, engagement, and revenue.